As joint headline sponsor, smart gmbh is accompanying the Robbie Williams tour with the first public showcase of the smart forfour. From July until August 2003, those interested across Europe have the chance to experience the smart forfour and the Robbie Williams tour.

Philipp Schiemer, Marketing & Sales director at smart gmbh, is looking forward to the joint events: “With our unconventional activities we want to convince people of the emotional character of the smart forfour, and to present the vehicle as a new member of the smart product family. Nobody embodies the lifestyle of our target group as authentically as Robbie Williams.” Two promotions are at the heart of smart’s sponsoring commitment – the “smart forfour ambassadors” and the “studio forfour”.

Three days prior to each Robbie Williams concert, smart will start the action with the presentation of the smart forfour. In selected cities across the Robbie Williams tour, so-called “smart forfour ambassadors” can personally experience the new smart model for the first time. In addition to this first impression of the smart forfour, the “smart forfour ambassadors” will also be given opportunity to win tickets for the tour, which has already sold out.

The Robbie Williams warm-up party held in each city in the specially set up “studio forfour” is smart’s way of ringing in the last night before the British entertainer plays in concert. Alongside music and pictures of Robbie Williams in a selected trendy club in the tour cities, fans and friends can win one of five sets of two VIP packages – admission to the concert as well as to the hospitality area – in an American-style auction. Proceeds from this campaign will go to the “Give it Sum!” foundation established by Robbie Williams.

Robbie Williams – himself a smart car owner – is looking forward to the events of the title sponsor: “I just love the smart brand and its cool products. I think the events that have been planned are exciting, and the new smart forfour is – like all smart models – a wicked car which people will love at first sight.”

smart gmbh and Robbie Williams have been working together since the premiere of the film “Nobody Someday” in December 2001 and the handing-over of the smart crossblade in April 2002. The European tour marks the next stage of the cooperation between the international

smart tour dates:

29 June - 1 July 2003Paris
1 July – 3 July 2003Vienna
3 July – 5 July 2003Munich
5 July – 7 July 2003Berlin
8 July – 10 July 2003Stuttgart
10 July – 12 July 2003Düsseldorf/Cologne
14 July – 16 July 2003Amsterdam
17 July – 19 July 2003Hamburg
29 July – 31 July 2003London


Visual material is available at

More information on smart can be obtained by calling Debbie Hull at DaimlerChrysler UK smart, telephone 01908 301313 or by fax 01908 245096 or by e-mail: