SMART-THINKING CUSTOMERS CAN BUY WORLD'S CLEANEST CABRIO WITH SCRAPPAGE SCHEME



•  smart fortwo cabrio cdi among a selection of smart fortwo available
•  Full Mercedes-Benz Cars range on offer to scrappage scheme customers

Following Chancellor Darling’s recent announcement of a UK vehicle scrappage scheme, Mercedes-Benz UK has announced its participation, and the world’s lowest-emission cabrio leads the way.

The forthcoming smart fortwo cdi cabrio – with CO2 emissions of just 88 g/km - will be available to customers taking advantage of the scheme, including the full £2,000 saving. Other smart models including the invigorating BRABUS performance range will be available.

Additionally, every Mercedes-Benz – from A-Class to S-Class – will participate in the scrappage scheme.

Commenting on the announcement, Simon Oldfield, Sales Director Mercedes-Benz \"\" Cars said: “We welcome the Government’s objective of the scrappage scheme to replace older, more polluting vehicles with clean new cars – so it seems appropriate to offer the world’s cleanest production cabrio, our new smart cdi, to customers.”

“Mercedes-Benz has a new range of low-emission BlueEFFICIENCY models available this year, all of which take another step to ever-cleaner cars, and our entire range is on offer through the scheme.  Demand is likely to be highest in A-Class and B-Class models, but we are happy to discuss any new car with a potential customer.”

The new E-Class Saloon and Coupé, arriving in UK showrooms this June, are perfect examples of cars that embody the intent of bringing more efficient vehicles to Britain’s roads.  Carbon dioxide emissions are as low as 139 g/km, while fuel consumption returns can be 53.3 mpg.  This makes the new range, which is packed with BlueEFFICIENCY technology, the ideal showcase for environmentally-conscious motoring without compromise.

Other Mercedes-Benz models with BlueEFFICIENCY include the A-Class, B-Class and C-Class.  Eco Start-Stop, more efficient engines or aerodynamic measures add up to significant potential savings at the fuel pumps – and now through participation in the scrappage scheme as well.

In addition to the scrappage scheme, Mercedes-Benz has a wealth of attractive offers in place – so customers looking to purchase a new car could secure a new vehicle with value greater than the £2,000 scheme allowance.

Simon Oldfield concluded: “We will publish full details of our scheme and offers once we have received confirmation of the scheme process and eligibility criteria.  In the meantime, interested customers can register their interest at their local retailer, or online.”

Details can be registered at www.mercedes-benz.co.uk/scrappage and www.thesmart.co.uk/scrappage.

ENDS 

For more information you can contact:

Rob Halloway                                              Debbie Hull
PR Manager Mercedes-Benz Cars                PR Manager Mercedes-Benz Cars
Mercedes-Benz UK Ltd                              Mercedes-Benz UK Ltd
T:  +44 (0) 19 08 24 59 48                            T:  +44 (0) 19 08 30 13 13
M: +44 (0) 78 10 79 45 32                            M: +44 (0) 78 41 45 14 44
           
Sheena Hamilton                                         Jo Ayers
Senior Press Officer Mercedes-Benz Cars     Press Officer Mercedes-Benz Cars
Mercedes-Benz UK Ltd                              Mercedes-Benz UK Ltd
T:  +44 (0) 19 08 30 13 30                            T:  +44 (0) 19 08 30 11 15
M: +44 (0) 77 69 64 07 19                            M: +44 (0) 78 34 19 87 47                
Alternatively you can visit:
www.media.daimler.com or www.mercedes-benz-media.co.uk     

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