SMART INTEGRATES IPOD INTO LIMITED EDITION MODEL

smart, the iconic automotive brand, is the first car manufacturer worldwide to offer an integrated iPod play-back and charging station into its limited edition smart fortwo i–move.

The white smart fortwo cabrio with a silver tridion safety cell has a matching 20 Gb iPod engraved with the smart logo, as standard, and smart “iPod Car Kit” consisting of a mount with an iPod connection.

Seventy models will go on sale in the UK in May 2004, priced at £12,500 otr.

Jeremy Simpson, Head of smart in the UKandIreland, said:  “As an iPod owner I am delighted to launch this special edition model.  The brand fit between Apple and smart is perfect.  Both brands offer a high degree of innovation and individuality and combine technology with style and exciting design.”

The smart fortwo i-move is based on a fortwo cabrio passion.  Additional exclusive specification includes BRABUS 16” alloy wheels, dashboard mounted clock and rev counter, interior accent parts finished in white, heated leather seats, leather interior including door trims and dashboard, upgraded sound system and 20 Gb iPod and iPod car integration kit.

smart plans to sell an iPod car integration kit as an accessory for the fortwo and roadster models later this year.

Sales of the smart fortwo reached record levels in March with 1116 registrations, as the smart brand continues to be one of the fastest growing automotive brands in the UK.

Customers interested in the fortwo i-move should contact smart via the Internet on www.smart.com/uk, and click onto the innovative “smart chat” icon to talk to an operator or alternatively call the smart info centre on 0808 000 8080.

smart releases and photographs can be found at http:// www.smart-press.co.uk

 

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