smart, the ultra-cool, premium small car brand, makes its Irish debut on 17 September.

Customers will be able to choose from a range of smart models; the iconic, two-seater, city-coupé and cabrio, or the compact and curvaceous smart roadster and roadster-coupé.

smart will be sold in Ireland initially through two Mercedes-Benz dealers in Dublin.  Customers can see the full range of cars at Annesley Williams Ltd and Ballsbridge Motors in Dublin.

The smart range starts from Euro 12,995.00 on the road and customers should call0800 083 8080 for more information or log onto, which goes live on 17 September.

Editor’s Notes

1.   Prices for the full range of smart are as follows:

ModelOTR Price
city-coupé Pure 37kW12,995.00
city-coupé Pure 45kW13,895.00
city-coupé Pulse 45kW14,995.00
city-coupé Passion 45kW16,395.00
city-coupé BRABUS25,395.00
cabrio Pure 45kW17,495.00
cabrio Pulse 45kW18,595.00
cabrio Passion 45kW19,995.00
cabrio BRABUS28,995.00

2.   Contact details for Annesley Williams Ltd and Ballsbridge Motors are:

Annesley Williams Ltd


Co. Dublin

Tel: 01-842 8855

Ballsbridge Motors Ltd

162 Shelbourne Road

Dublin 4

Tel: 01-665 6600

3.   smart went on sale in mainland Europe in 1998.  Right hand drive models were launched in the UK in 2001.



Added: Dec 31, 2003 ID: 1099

Medium 3500 x 2625 3.9 MB
Small 1500 x 1125 0.9 MB
Large 2400 x 1800 1.3 MB
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